THE ROLE OF BUSINESS ANALYTICS IN STRATEGIC PLANNING
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
Abstract: THE ROLE OF BUSINESS ANALYTICS IN STRATEGIC PLANNING
This study aims to explore the role of business analytics in enhancing strategic planning processes and guiding organizational decision-making within competitive markets. The objectives include assessing how analytics tools and techniques contribute to scenario analysis, market forecasting, and strategic alignment. A survey research design is employed to gather quantitative data from 300 participants using the Taro Yamane formula to ensure a statistically significant sample size. The case study focuses on a financial services firm in Lagos, Nigeria, recognized for its strategic use of analytics to navigate market uncertainties and drive growth. The reliability coefficient score, measured through internal consistency checks, is 0.86, indicating strong reliability of the research findings. Findings indicate that business analytics enable organizations to formulate data-driven strategies, optimize resource allocation, and achieve strategic objectives effectively. The study recommends that businesses integrate analytics into strategic planning processes, leverage predictive modeling for scenario planning, and foster a culture of data-driven decision-making to capitalize on market opportunities and sustain competitive advantage in volatile business environments.
Related Project Materials
INFLUENCE OF ANIMATION CARTOONS ON SOCIAL BEHAVIOUR OF PRIMARY SCHOOL PUPILS IN KADUNA METROPOLIS, KADUNA STATE NIGERIA
ABSTRACT
The study examined the Influence of Animation Cartoons on Social Behaviour of Primary School Pupils in Kaduna Metropolis, Kaduna...
Design-and-implementation of student attendance monitoring system using fingerprint
ABSTRACT
This project is on the design and development of portable and reliable fingerprint based student attendance mon...
AN APPRAISAL OF THE LEGAL AND INSTITUTIONAL FRAMEWORK FOR THE PROHIBITION OF TRAFFIC IN PERSONS IN NIGERIA
ABSTRACT
The battle against human trafficking in Nigeria is enormous and a number of measures have been employed in ensuring that the pro...
WORK ENVIRONMENT AND ITS EFFECTS ON EMPLOYEE PERFORMANCE
Abstract
Working environment Matters a lot to employee. For this reason it is of a great importance to improve the work...
IMPACT OF EXTERNAL TRADE ON NIGERIA’S ECONOMIC GROWTH (1980-2012)
ABSTRACT
This study empirically examined the impact of external trade on economic growth of Nigeria between the period 1...
INVESTIGATING INEC AND CHALLENGES OF MONITORING POLITICAL PARTY CAMPAIGN FINANCING IN NIGERIA (A CASE STUDY OF 2015 GENERAL ELECTION)
BACKGROUND OF THE STUDY
Political parties are critical to the political process in modern cultures. In...
GENDER DISPARITY, POLITICAL PARTICIPATION AND GOVERNANCE IN NIGERIA: AN EVALUATION OF UNITED NATIONS’ GENDER POLICY
Abstract
Nigeria is one of African countries that have the lowest number of women in political participation and governance even though w...
GSM BASED REMOTE SWITCHING SYSTEM
Background of study
Has technology transformed humankind into omniscient being? Years back, communication was done through difficult mean...
BROADCASTING MEDIA CHANNEL; DISSEMINATION OF INTERNATIONAL NEWS A CASE STUDY OF EBS BULLETINS, EDO STATE
BACKGROUND STUDY
Communication as we know has now evolved over many centuries. The sophistication and c...
EDUCATIONAL SERVICES, TEACHER QUALITY AND STUDENTS’ ACADEMIC PERFORMANCE IN PUBLIC SENIOR SECONDARY SCHOOLS, NORTH CENTRAL ZONE, NIGERIA
Abstract
Educational services refer to the services available for teachers to improve their quality and promote teacher...
