Abstract: THE ROLE OF BUSINESS ANALYTICS IN STRATEGIC PLANNING
This study aims to explore the role of business analytics in enhancing strategic planning processes and guiding organizational decision-making within competitive markets. The objectives include assessing how analytics tools and techniques contribute to scenario analysis, market forecasting, and strategic alignment. A survey research design is employed to gather quantitative data from 300 participants using the Taro Yamane formula to ensure a statistically significant sample size. The case study focuses on a financial services firm in Lagos, Nigeria, recognized for its strategic use of analytics to navigate market uncertainties and drive growth. The reliability coefficient score, measured through internal consistency checks, is 0.86, indicating strong reliability of the research findings. Findings indicate that business analytics enable organizations to formulate data-driven strategies, optimize resource allocation, and achieve strategic objectives effectively. The study recommends that businesses integrate analytics into strategic planning processes, leverage predictive modeling for scenario planning, and foster a culture of data-driven decision-making to capitalize on market opportunities and sustain competitive advantage in volatile business environments.
Abstract
The study aimed at evaluating the impact of effective leadership in achieving organizational objective i...
ABSTRACT
Folklore as an aspect of the African oral tradition has been traced to traditional African society handed down...
The pressure from globalization has made manufacturing organization moving towards three major competitive arenas: quality, cost, and responsivenes...
ABSTRACT
This study was carried out to examine Effects of increase in tuition fees on business ed...
Abstract
In this study, our focus was to carryout a critical analysis on the problems affecting the effective teaching and learning...
ABSTRACT
Driven by considerable economic profits, there has been explosive growth of malware which has posed significant...
THE IMPACT OF BUDGETING ON FINANCIAL PERFORMANCE
This study aims to: (1) analyze the relationship between budgeting practices and financi...
ABSTRACT
Jukun-Tiv relation has increasingly gone through disturbing phases over the years, especially as from the inception of colonial...
CHAPTER ONE
INTRODUCTION
1.1
Background to the Study Conflict of interest and auditor’s independence are two concepts that mus...
CONFLICT OF INTEREST AND THE AUDITOR INDEPENDENCE