THE IMPACT OF BUSINESS ANALYTICS ON INNOVATION
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
Abstract: THE IMPACT OF BUSINESS ANALYTICS ON INNOVATION
This study investigates the impact of business analytics on fostering innovation and driving organizational growth within competitive markets. The objectives include assessing how analytics tools and techniques facilitate idea generation, product development, and market adaptation strategies. A survey research design is adopted to collect quantitative data from 250 participants using the Taro Yamane formula to ensure a representative sample. The case study focuses on a pharmaceutical company in Abuja, Nigeria, known for its innovative R&D initiatives supported by analytics-driven insights. The reliability coefficient score, assessed through internal consistency measures, is 0.87, indicating strong reliability of the research findings. Findings suggest that business analytics play a crucial role in promoting innovation by providing data-driven insights into consumer needs, market gaps, and emerging technologies. The study recommends that organizations invest in analytics-driven innovation labs, foster cross-functional collaboration, and prioritize continuous experimentation to drive sustainable growth and competitive advantage in dynamic business landscapes.
Related Project Materials
AN ASSESSMENT OF GOVERNMENT INVOLVEMENT IN PRIMARY LITERACY PROGRAMMES IN NNEWI NORTH LOCAL GOVERNMENT AREA
Background to the study
The the destiny of any civilization is dependent on the type and kin...
THE IMPORTANCE OF WASTE MANAGEMENT TO ENVIRONMENTAL SANITATION
ABSTRACT
Sanitation is an important foundation for health, economic development and well-being hence waste management (Bartram &Cairn...
AFFINITY AND REACTIVITY STUDIES OF THE REACTION OF HUMAN (Homo sapiens) AND CAT (Felis catus) HAEMOGLOBINS WITH 5,5´-DITHIOBIS(2-NITROBENZOATE)
ABSTRACT
Some haemoglobins have high oxygen affinity (high-affinity) while others have low oxygen affinity (low-affinity) as exemplified...
DESIGN AND IMPLEMENTATION OF AN ONLINE BIRTH RATE MONITORING INFORMATION SYSTEM (A CASE STUDY OF UNITED NATION CHILDREN FUND (UNICEF) ENUGU)
ABSTRACT
This project is specially put together with the aim of monitoring infant and matality rate thr...
ASSESSING THE IMPACT OF QUALITY SUPERVISION ON CONSTRUCTION PROJECT DELIVERY IN NIGERIA
BACKGROUND OF THE STUDY
Project success could be measured in terms of parameters or nature of the proje...
THE ROLE OF GOVERNMENT-PRIVATE SECTOR PARTNERSHIPS IN VOCATIONAL TRAINING
Abstract: This research explores the role of government-private sector partnerships in enha...
THE ROLE OF EARLY CHILDHOOD EDUCATION IN PROMOTING OUTDOOR LEARNING
ABSTRACT: This study explores the role of early childhood education in promoting outdoor learning among young children. Outdoor learning exper...
ASSESSING THE IMPACT OF EARLY CHILDHOOD EDUCATION ON HEALTHCARE ACCESS
ABSTRACT: Assessing the impact of early childhood education on healt...
AN INVESTIGATION INTO THE CAUSES AND PREVENTION OF COVID-19 AMONG ALVAN IKOKU FEDERAL COLLEGE OF EDUCATION, OWERRI
ABSTRACT
This study was carried out to empirically investigate into the causes and prevention of Covid-...
EXAMINATION OF INNOVATIONS IN VOCATIONAL EDUCATION FOR CAREERS IN SMART AGRICULTURE
ABSTRACT: Innovations in vocational education for careers in smart agriculture are critical for developing a workforce capable of leveraging a...
