0704-883-0675     |      dataprojectng@gmail.com

THE INFLUENCE OF DESCRIPTIVE ANALYTICS ON BUSINESS PERFORMANCE

  • Project Research
  • 1-5 Chapters
  • Quantitative
  • Simple Percentage
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: Available
  • Recommended for : Student Researchers
  • NGN 3000

Abstract: THE INFLUENCE OF DESCRIPTIVE ANALYTICS ON BUSINESS PERFORMANCE 

This study investigates the influence of descriptive analytics on enhancing overall business performance and operational efficiency. The objectives include examining how descriptive analytics techniques, such as data aggregation, summarization, and performance metrics tracking, contribute to improving decision-making and resource allocation within organizations. A survey research design is adopted to collect quantitative data from 200 participants using the Taro Yamane formula to ensure a representative sample from diverse industries. The case study focuses on a financial services firm in Abuja, Nigeria, known for its effective use of descriptive analytics to drive strategic initiatives. The reliability coefficient score, measured through reliability analysis, is 0.90, indicating strong internal consistency of the research instrument. Findings suggest that descriptive analytics significantly enhance business performance by providing actionable insights into operational processes, customer behaviors, and market trends. The study recommends that organizations invest in robust analytics platforms, prioritize data quality and governance, and empower decision-makers with timely and relevant analytics reports to optimize performance and sustain competitive advantage in evolving business environments.





Related Project Materials

PROBLEMS OF MARKETING GUIDANCE AND COUNSELING SERVICES IN SECONDARY SCHOOLS

ABSTRACT

Guidance and counseling is an integral part of an ideal educational system. The New En...

Read more
THE IMPACT OF EDUCATIONAL NEUROSCIENCE IN EARLY CHILDHOOD EDUCATION

Abstract: This study investigates the intersection of educational neuroscience and early childhood education...

Read more
THE INFLUENCE OF JOB SATISFACTION ON EMPLOYEE MOTIVATION

Abstract: THE INFLUENCE OF JOB SATISFACTION ON EMPLOYEE MOTIVATION

Objective: This stu...

Read more
INNOVATIVE LEADERSHIP AS AN EFFECTIVE TOOL OF ACHIEVING ORGANIZATIONAL GOALS

ABSTRACT

The setting of organizational goals is the beginning of a great task to be performed in the face of intense com...

Read more
THE UTILIZATION OF INFORMATION COMMUNICATION AND TECHNOLOGY BY MOTHERS IN ACCESSING MATERNAL AND CHILD HEALTH INFORMATION

ABSTRACT

This study was carried out to examine the utilization of information communication and technol...

Read more
EVALUATE THE USE OF COMPUTER IN TEACHING AND LEARNING OF BASIC TECHNOLOGY AT THE SECONDARY SCHOOL IN ORUMBA SOUTH LOCAL GOVERNMENT AREA OF ANAMBRA STATE

ABSTRACT

This study assessed the use of computer in teaching and learning of Basic Technology in secondary schools in Orumba South L.G.A....

Read more
AN APPRAISAL OF THE ROLE OF ECOWAS COURT OF JUSTICE IN THE PROTECTION OF HUMAN RIGHTS UNDER THE ECOWAS TREATY

ABSTRACT

This study examined the role of the ECOWAS Community Court of Justice (ECCJ) in the protection of human rights in the West Afric...

Read more
A STUDY OF SALIVA AND CHEEK CELLS DNA EXTRACTION WITH THE USE OF HOUSEHOLD CHEMICALS

1.1 BACKGROUND OF THE STUDY

Genomic DNA is an essent...

Read more
AN ASSESSMENT OF THE USE OF ICT IN TEACHING BIOLOGY IN SELECTED SECONDARY SCHOOLS

BACKGROUND OF THE STUDY

Biology is a subject that receives a great deal of attention. Its comprehension...

Read more
CONCEPT OF GOOD GOVERNMENT

ABSTRACT

Albert Einstein, in a letter to a Rumanian friend Maurice Solvine from Princeton U.S.A. N...

Read more
Share this page with your friends




whatsapp