THE IMPACT OF BUSINESS ANALYTICS ON CUSTOMER INSIGHTS
This study explores the impact of business analytics on gaining deeper customer insights and improving customer relationship management strategies. The objectives include assessing how analytics tools and techniques contribute to understanding customer preferences, behavior patterns, and satisfaction levels. A survey research design is employed to collect data from a sample of 300 respondents selected using the Taro Yamane formula, ensuring a diverse representation across industries. The case study focuses on a hospitality industry firm in Kano, Nigeria, renowned for its data-driven customer engagement strategies. The reliability coefficient score, measured through internal consistency checks, is 0.86, indicating strong reliability of the research findings. Findings reveal that business analytics significantly enhance customer insights by providing actionable data for personalized marketing, service customization, and improved customer retention strategies. The study recommends that businesses adopt advanced analytics tools, leverage customer data for targeted marketing campaigns, and prioritize data privacy and security to build long-term customer relationships and competitive advantage.
ABSTRACT
The study set out to assess the effect of organizational change and employees` commitment. Dat...
ABSTRACT
The study was designed to find out the “Effect of Human Relations on Organizational Productivity in N...
ABSTRACT
This topic the effect of sales promotion as a tool for achieving customers brand loyalty in th...
Background of the Study
Automated Teller Machines, sometimes known as ATMs, are machines that allow clients of ba...
EXCERPT FROM THE STUDY
Service quality has received considerable interest and debate in the research literature. Parasuraman et al. (2019...
ABSTRACT
This research presents the development of a modified token-based congestion control scheme with adaptive forwarding mechanism (m...
ABSTRACT
A CURSORY GLANCE AT THE ECONOMIC CONDITIONS OF NIGERIA WILL REVEAL THAT UNDERDEVELOPMENT HAS PERSISTED IN SPITE...
Abstract
This study or research on women empowerment in Nigerian politics is divided into five (5) chapters. The first chapter is on the...
ABSTRACT: The benefits of early childhood education in promoting health equity...
ABSTRACT: The Impact of Apprenticeship Programs on Vocational Skill Acquisition investigates the effectiveness of apprenticeship programs in enhanc...