THE INFLUENCE OF PUBLIC OPINION ON BUSINESS PRACTICES
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT: THE INFLUENCE OF PUBLIC OPINION ON BUSINESS PRACTICES
This study aims to: 1) evaluate the impact of public opinion on corporate reputation; 2) assess the role of media influence on consumer perceptions; and 3) analyze strategies businesses use to manage public perceptions. A survey research design is chosen to capture diverse perspectives on public opinion. Using Taro Yamane’s formula, a sample size of 330 respondents, including public relations professionals and business executives, is determined. Abuja, with its media and public relations focus, is selected as the location. The survey achieves a reliability coefficient score of 0.87. Findings indicate that public opinion significantly affects corporate reputation, consumer trust, and purchasing decisions. Businesses employ proactive communication strategies, engage with stakeholders, and monitor media coverage to shape positive public perceptions. The study recommends that companies prioritize transparency, responsiveness, and ethical communication practices to build and maintain favorable public opinion.
Related Project Materials
AN IGBO CULTURAL DEFENCE OF ANTI-SPECIESISM
ABSTRACT
Anti-speciesism, as opposed to speciesism, is the view that non-human animals are sentient beings and so should be granted moral...
DOMESTIC RESOURCE MOBILISATION AND HEALTH OUTCOMES IN NIGERIA
ABSTRACT
The funding of healthcare in Nigeria has often been described as inadequate with budgetary allocation hardly exceeding 3 percent...
NIGERIA FEDERALISM AND LOCAL GOVERNMENT AUTONOMY
Abstract
This study is on Nigeria federalism and local government autonomy. The total population for the study is...
PROBLEMS AND PROSPECTS OF LAND REGISTRATION IN NIGERIA (A CASE STUDY OF UYO)
ABSTRACT
This research project is a search for the problems and prospects of land registration in U...
STRATEGIES TO ENHANCE COMPUTER SCIENCE EDUCATION IN COLLEGE OF EDUCATION
BACKGROUND OF THE STUDY
Education is one of the basic rights of every individual. Education prepares a...
THE IMPACT OF HUMAN CAPITAL ON ECONOMIC GROWTH IN NIGERIA
EXCERPT FROM THE STUDY
According to Oyinlola and Adeyemi (2014) human capital development refers to the acquired and use...
LOW PRODUCTIVITY IN OUR PUBLIC ORGANIZATIONS AND ITS EFFECT ON THE ECONOMY
ABSTRACT
Over the years, many things have been said about low productivity in public organization. The main purpose of t...
STRATEGIES FOR INTEGRATING CULTURAL AWARENESS INTO VOCATIONAL TRAINING
ABSTRACT: This study investigates strategies for integrating cultural awareness into vocational training, emphasizing the importance of prepar...
INVESTIGATION OF THE CBN CRYPTOCURRENCY BAN POLICY IN NIGERIA AND PUBLIC PERCEPTION
ABSTRACT
The main focus of this study is to find out the public perception of the CBN ban polic...
AN EVALUATION OF THE IMPACT OF GENDER EQUALITY ON WOMEN’S RIGHT TO WORK OUTSIDE MATRIMONIAL HOME IN ISLAMIC LAW
BACKGROUND OF THE STUDY
All human beings, according to Islam, are members of the same family, with the...
