ABSTRACT: THE ROLE OF SOCIAL MEDIA IN SHAPING THE BUSINESS ENVIRONMENT
This research aims to: 1) assess the impact of social media on consumer engagement; 2) analyze the influence of social media platforms on marketing strategies; and 3) evaluate the role of social media in brand reputation management. A survey research design is employed to gather diverse perspectives on social media usage. Using Taro Yamane’s formula, a sample size of 340 participants, including social media managers and marketing professionals, is determined. Lagos, with its active social media landscape, is selected as the location. The survey instruments achieve a reliability coefficient score of 0.87. Findings reveal that social media enhances consumer engagement, facilitates targeted marketing campaigns, and influences brand perceptions. Businesses leverage social media analytics, engage with online communities, and monitor brand mentions to optimize their social media strategies. The study recommends that companies integrate social media into their marketing plans, prioritize authentic engagement, and maintain active social media presence to harness its full potential in shaping the business environment.
ABSTRACT: This study explores the impact of early childhood education on understanding international cooperation among young children. Objecti...
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This research examined the Assessment of Principals’ Role performance on School-Based Supervision in Secondary Schools in...
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The importance of breast milk over all other types of milk as the main food source for infants cannot be over-emphasized as esta...
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This study was carried out to examine the role of cooperative societies and the Nigeria economy using coo...
Abstract: FINANCIAL DECISION-MAKING PROCESSES IN MULTINATIONAL CORPORATIONS
This research investigates the financial decision-making proc...
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Hematological parameters are measurable indices of the blood that serve as a marker for disease diagnosis. The a...
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This research work is centred on the impac...
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The purpose of this study was to find out the causes and effect of smoking on there academic p...
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The partitioning and subsequent introduction of European colonial governance in West Africa with its policy of legitimate trade...
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This study was conducted to determine the impact of Training types on employees’ job satisfacti...