ABSTRACT: THE IMPACT OF ECONOMIC DOWNTURNS ON THE BUSINESS ENVIRONMENT
This research aims to: 1) evaluate the effects of economic downturns on business profitability; 2) analyze the strategies businesses use to navigate economic recessions; and 3) assess the long-term implications for business resilience. A survey research design is chosen to capture varied experiences and responses to economic downturns. Using Taro Yamane’s formula, a sample size of 350 businesses, including SMEs and large enterprises, is determined. Lagos, as an economic center, is selected as the location. The survey achieves a reliability coefficient score of 0.88. Findings reveal that economic downturns adversely affect business profitability, consumer spending, and investment decisions. Businesses adopt cost-cutting measures, diversify revenue streams, and focus on customer retention to withstand economic challenges. The study recommends that businesses develop robust contingency plans, maintain financial liquidity, and leverage government support programs during economic downturns to enhance resilience and sustain operations.
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Variability has been known as a tool for any crop improvement programme. Yield improvement can be ascertained if there is enough...
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This study was carried out to find out the impact of branding as a tool to increase sales volu...
Abstract: AN ASSESSMENT OF THE EFFECT OF COST ACCOUNTING FOR SUPPLY CHAIN OPTIMIZATION
This study assesses the effect of cost accounting...
INTRODUCTION
Bread is a staple food prepared from a dough of flour and water usually by baking. It is a good source of g...
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Marriage is an institution whereby men and women are joined in a special kind of social and legal dependence fo...
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English is the official language of only seven countries comprising little more than five percent of the world&...
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This study investigates THE IMPACT OF INTERNATIONAL ACCOUNTING FOR GLOBAL ECONOMIC UNCERTAINTY, focusing on understanding the ch...
OVERVIEW OF THE STUDY
Accounting as one of the subjects in business education, has functions of developing in individuals,...
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The study is focused on the self efficacy and information seeking behavior of students of selected Universi...
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The cam of this study was to examine the incidence of HIV/AIDS in Nigeria. This study started with...