THE INFLUENCE OF TECHNOLOGICAL DISRUPTION ON BUSINESS MODELS
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ABSTRACT: THE INFLUENCE OF TECHNOLOGICAL DISRUPTION ON BUSINESS MODELS
This study aims to: 1) assess the impact of technological disruption on traditional business models; 2) analyze the adoption of disruptive technologies by businesses; and 3) evaluate strategies for managing technological change. A survey research design is adopted for its ability to capture diverse perspectives on technological disruption. Using Taro Yamane’s formula, a sample size of 340 businesses, including startups and established firms, is determined. Lagos, with its dynamic tech ecosystem, is selected as the location. The survey instruments achieve a reliability coefficient score of 0.87. Findings indicate that technological disruption reshapes industry landscapes, creating both opportunities and challenges for businesses. Companies that embrace disruptive technologies gain competitive advantages, while those resistant to change risk obsolescence. The study recommends that businesses foster a culture of innovation, invest in emerging technologies, and develop agile strategies to adapt to technological disruptions effectively.
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