ABSTRACT: THE INFLUENCE OF CONSUMER BEHAVIOR ON BUSINESS STRATEGIES
This study aims to: 1) identify key factors influencing consumer behavior; 2) assess the impact of consumer preferences on product development; and 3) analyze strategies businesses use to respond to changing consumer demands. A survey research design is chosen for its ability to collect detailed consumer insights. Using Taro Yamane’s formula, a sample size of 360 respondents, including marketing professionals and consumer behavior analysts, is determined. Lagos, known for its diverse consumer market, is selected as the location. The survey instruments achieve a reliability coefficient score of 0.88. Findings reveal that consumer behavior significantly influences business strategies, product offerings, and marketing approaches. Businesses must continuously monitor and adapt to changing consumer preferences to maintain competitiveness. The study recommends that companies invest in market research and consumer behavior analysis to develop targeted strategies that resonate with consumer needs and preferences.
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The study examined the Assessment of Academic Achievement of Senior Secondary School Students on Standardized Economics Achievem...
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Background of the study
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This research was performed to examine the influence of class room size on academic performance of secondary sc...
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THE INFLUENCE OF BUDGETING ON RESOURCE ALLOCATION
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Abstract: FINANCIAL MANAGEMENT PRACTICES IN FAMILY-OWNED BUSINESSES
This study investigates financial management practices in family-owne...