THE INFLUENCE OF CONSUMER BEHAVIOR ON BUSINESS STRATEGIES
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 5000
ABSTRACT: THE INFLUENCE OF CONSUMER BEHAVIOR ON BUSINESS STRATEGIES
This study aims to: 1) identify key factors influencing consumer behavior; 2) assess the impact of consumer preferences on product development; and 3) analyze strategies businesses use to respond to changing consumer demands. A survey research design is chosen for its ability to collect detailed consumer insights. Using Taro Yamane’s formula, a sample size of 360 respondents, including marketing professionals and consumer behavior analysts, is determined. Lagos, known for its diverse consumer market, is selected as the location. The survey instruments achieve a reliability coefficient score of 0.88. Findings reveal that consumer behavior significantly influences business strategies, product offerings, and marketing approaches. Businesses must continuously monitor and adapt to changing consumer preferences to maintain competitiveness. The study recommends that companies invest in market research and consumer behavior analysis to develop targeted strategies that resonate with consumer needs and preferences.
Related Project Materials
EFFECT OF VITAMINS C AND E ON MEMORY IN ADULT MICE
Vitamin C, also known as L-ascorbic acid, is a water-soluble vitamin that is naturally present in some foods, added to others, and available a...
The Role of IFRS in Enhancing Financial Stability in Nigeria’s Energy Sector
Background of the Study
The energy sector is one of the most critical industries in Nigeria, responsible for the country’s oil, gas...
IMPACT OF NPOWER PROGRAMME ON YOUTH EMPOERMENT IN NIGERIA
Abstract
This research examined N-power programme as a veritable tool for youth empowerment in Nigeria. As the nat...
A_COMPARATIVE_STUDY_OF_CHEMICAL_AND_MICROWAVE_SYNTHESIZED_ACTIVATED_CARBORN_FROM_CORN_COB
STATEMENT OF PROBLEM
In recent years, increasing awareness of environmental impact of organic and inorganic compounds has prompted the pu...
THE IMPACT OF EARLY CHILDHOOD EDUCATION ON LATER FINANCIAL LITERACY
ABSTRACT: This research investigated the impact of early childhood educat...
CHRISTIAN KNIGHTHOOD IN THE DIOCESE ON THE NIGER ANGLICAN COMMUNION, ANAMBRA STATE, NIGERIA
Background to the Study
The emergence of knighthood in the Church of Nigeria, Anglican Communion was seen as weird and...
AN APPRAISAL OF THE ASCERTAINMENT OF APPLICABLE LAW OF TORTS IN CONFLICT OF LAWS
ABSTRACT
This study entitled, “An Appraisal of the Ascertainment of Applicable Law of Torts in Conflict of Laws” aimed at asc...
EFFECT OF SOCRATIC QUESTIONING TECHNIQUE ON ACADEMIC PERFORMANCE OF UPPER BASIC SCIENCE STUDENTS OF DIFFERENT COGNITIVE STYLES
ABSTRACT
This study titled Effect of Socratic Questioning Technique on Academic Performance of Upper Basic Science students of Different...
INNOVATIONS IN ASSESSING PRACTICAL SKILLS IN TECHNICAL EDUCATION
ABSTRACT: This study examines innovations in assessing practical skills in technical educat...
Examining the Impact of Taxation on Poverty Alleviation Programs in Sardauna LGA
Background of the Study
Poverty alleviation programs are essential for reducing poverty levels and impr...
