ABSTRACT: THE ROLE OF COMPETITION IN SHAPING THE BUSINESS ENVIRONMENT
The study’s objectives are to: 1) analyze the impact of competition on innovation; 2) evaluate the effects of competition on pricing strategies; and 3) assess the role of competition in market positioning. A survey research design is chosen for its effectiveness in collecting diverse perspectives. A sample size of 350 participants, including marketing managers and business strategists, is determined using Taro Yamane’s formula. Lagos, known for its competitive business landscape, is selected as the location. A reliability coefficient score of 0.87 ensures the survey’s consistency. Findings indicate that competition drives innovation, influences pricing strategies, and significantly impacts market positioning. The study recommends that businesses adopt competitive analysis frameworks to better understand market dynamics and develop strategies that leverage competitive advantages.
ABSTRACT
The study investigated the influence of educational broadcasting on academic performance of secondary schoo...
BACKGROUND TO THE STUDY
Christianity in Nigeria which has led to planting of churches dates back to the 16th centur...
Abstract: The effectiveness of competency-based assessment in technical schools is crucial...
ABSTRACT
The purpose of this study is to examine internal control in WAEC examinations. The study investigates key probl...
Abstract
One of the major impediments to development in Nigeria is labour unrest. This is given the fact that no Nation can develop witho...
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BACKGROUND OF STUDY
A genetic condition known as Down syndrome is brought on by an extra copy of chromo...
THE INFLUENCE OF CUSTOMER NEEDS ON INNOVATION
This study explored the influence of customer needs on innovation, focusin...
2 Statement of the Problem Petroleum substances pose a threat to the environment as they negatively affect plant production and put health of peopl...
Abstract: The Impact of Forensic Accounting on Insurance Claims and Disputes
The study investigates the impact of forensic accounting on...