BRAND PERSONALITY AND CUSTOMER LOYALTY
- Project Research
- 1-5 Chapters
- Quantitative
- Regression
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case study. More specifically, the study sought to assess the brand personality and customer loyalty in Babcock University. The study consist of consumers in Babcock University, illishan, the sample frame of the study was made up of consumers of of indomie instant noodles in Babcock University, illishan. The simple random sampling technique method was use to pick the respondents and 400 consumers in Babcock University, illishan were selected, and a well- developed questionnaire was designed to elicit information from the respondents. The data collected were analyzed using the descriptive statistics technique and the linear regression analysis was adopted to test the stated hypotheses at .05 significance level. Result from the study indicated that there is Brand sincerity has significant effect on Customer Retention, There is significant relationship between brand competence and customer repurchase intention, Brand sophistication has significant impact on customer advocacy. Base on this, the study advised that Indomie instant noodles of De united foods should stimulate its customers’ loyalty by considering the personality of its different customer groups via providing a distinct brand personality, major customers should be recognized and their different personalities should be explored through questionnaire, interview, and qualitative research methods, and a determination should be made as to which brand personality they prefer, The intended personality that is involved exactly in customers’ attitudes and beliefs should be designed at the phase of new product development.
Related Project Materials
THE IMPACT OF TOTAL QUALITY MANAGEMENT ON THE PERFORMANCE OF BANKING INDUSTRY IN NIGERIA
Abstract
It is hardly news any longer that the service industry the world over is coming to terms with the fact that THE...
THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES CALABAR METROPOLIS
Abstract
This study is intended to find out the impact of Advertising on the Marketing of hotel services in Calabar metr...
IMPACT OF ADULT EDUCATION ON REDUCING UNEMPLOYMENT RATES
Abstract: This research explores the impact of adult education on reducing unemployment rates. The study aimed to investigate how adult educat...
EVALUATION OF GAMMA RADIATION-INDUCED MUTANT LINES OF SESAME (SESAMUM INDICUM L.) FOR GENETIC IMPROVEMENT OF SOME DESIRABLE TRAITS
ABSTRACT
The creation, evaluation and selection of mutants with desirable traits have served as source of genetic variability for breedin...
THE ROLE OF POLITICAL PARTIES IN DEMOCRATIC GOVERNANCE IN NIGERIA: A CASE STUDY OF PDP: 1999-2007
ABSTRACT
There is a profound paradox about the Peoples Democratic Party (PDP) in Nigeria. The party, which earned the re...
EFFECTS OF THE NEGLECT OF GUIDANCE AND COUNSELLING ON ACADEMIC PERFORMANCE OF SOME SELECTED SECONDARY SCHOOL STUDENTS
ABSTRACT
The research was undertaken to justify the effectiveness or otherwise of counseling services i...
THE IMPACT OF FUND ACCOUNTING FOR INSURANCE AND REINSURANCE COMPANIES
Abstract: THE IMPACT OF FUND ACCOUNTING FOR INSURANCE AND REINSURANCE COMPANIES
This study aims to: (1) investigate the unique accounting...
EFFECT OF SECONDARY SCHOOL STUDENTS DISCIPLINARY PROBLEM ON ACADEMIC PERFORMANCE IN EGHOSA CHRISTIAN ACADEMY, EKIADOLOR, EDO STATE
ABSTRACT
Disciplinary problem has become the order of the day in our society today hence the presence o...
THE EFFECT OF AUDIT QUALITY ON FINANCIAL PERFORMANCE OF NIGERIA DEPOSIT BANKS
ABSTRACT
This study investigated the effect of audit quality on the financial performance of Nigeria Deposit Banks for t...
ENDSARS PROTEST: A CALL FOR THE ERADICATION OF CORRUPTION IN NIGERIA
ABSTRACT
This study was carried out on ENDSARS protest: a call for the eradication of corruption in Nigeria. To achieve...
