Abstract: THE INFLUENCE OF MARKETING POLICIES ON BRAND PERFORMANCE
This research aims to evaluate the influence of marketing policies on brand performance. Objectives include identifying effective marketing policies, assessing their impact on brand recognition and loyalty, and examining their role in driving sales growth. A survey design is chosen for its ability to capture a wide range of data from different market segments. The sample size, determined using Taro Yamane's formula, includes 360 participants, ensuring a 5% margin of error. The study focuses on the retail sector in Lagos, a key area for marketing activities. The reliability coefficient score for the survey is 0.88, indicating high reliability. Findings indicate that well-crafted marketing policies significantly enhance brand performance by improving recognition and customer loyalty. The study recommends that businesses should develop dynamic marketing strategies to adapt to changing consumer preferences and market conditions.
Abstract: This study investigates the impact of globalization on vocational curriculum deve...
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Perfume extraction refers to the extraction of aromatic compounds from raw materials, using methods such as distillation, solven...
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It is not exaggeration that despite the effort of NAPTIP and other bodies like the ILO, there are still cases and reports of wom...
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Amidst the current rise in the usage of artemisinin-based combination therapies as the first line treatment of falciparum resist...
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The purpose of this research work is to find out the causes and effect of examination ma...
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Practical is a key factor in engaging, enthusing and inspiring students, thus, stimulating lif...
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THE INFLUENCE OF COST EFFICIENCY ON BUSINESS COMPETITIVENESS
This research explores the influence of cost efficiency o...
ABSTRACT: Examining the influence of early childhood education on so...
Abstract: THE IMPACT OF COST ALLOCATION METHODS FOR SERVICE-ORIENTED BUSINESSES IN NIGERIA
This study explores the impact of various cost...
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A quantity of 1 litre each of cow milk and blended (cow/soy) milk was pasteurized and each was...