BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE (A STUDY OF DANGOTE NOODLES)
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
In the market place, no company can win if its market offering resembles every other company’s product. Companies must pursue relevant positioning and differentiation. As part of branding strategy, a company and its offering must represent a distinctive big idea in the mind of the target market. Once a company has decided which segments to enter, it must decide on its differentiation and positioning strategy, a company can differentiate its offering between segments and within each segment it can differentiate its offering from the competition. By creating a differential advantage over the competition, a company is giving the customer a reason to buy from them rather than from the competition because a company with a differentiated marketing strategy can produce more sales. The differentiation concept must be understood for effective positioning of a company’s offering. The differentiation and positioning task consist of three steps; identifying a set of possible differentiations that create competitive advantage, choosing the right competitive advantages, and selecting an overall positioning strategy. A company may choose to differentiate its product in terms of durability, price, quality, or in relation to a competitor. Success in positioning requires a well researched plan.This research is aimed at identifying the various strategies which firms can use in other to gain maximum competitive advantages while differentiating and positioning its product in the market place. The objective of the study is as follows; to determine the effect of brand differentiation on a company and on its product, to identify how a company differentiates and positions its product against that of competitors, identify the best differentiation and positioning strategy for greater competitive advantage and to identify whether there is an increase in sales volume of a well differentiated and positioned product. The research questions to be adopted in this research work are as follows; to what extent does brand differentiation and positioning affect a company and its product? How does a company differentiate its product from that of competitors? What differentiation and positioning strategy will give a company maximum competitive advantage? Does differentiation and positioning increase the sales of a company? The significance of this research work will be to benefit the company in identifying the most effective differentiation and positioning strategy for increasing sales performance.This research is focused on brand differentiation and positioning for maximum competitive advantage in the market place using as a case study, Dangote Noodles limited. In conducting this research, the survey method, use of questionnaire to gather data from respondents in some of the departments in Dangote Noodles Limited Ebute Ikorodu town of Lagos, while the secondary sources of data will include instruments such as review of past projects, relevant journals, textbooks and materials from the internet.
Related Project Materials
THE USES OF COMMITTEES AND GROUP MEETINGS IN ENHANCING DECISION MAKING IN NIGERIA PUBLIC SERVICE, (A CASE STUDY OF UNIVERSITY BASIC EDUCATION BOARD, AWKA, ANAMBRA STATE)
ABSTRACT
THE MAJOR PURPOSE OF THIS STUDY IS TO EXAMINE THE USES OF COMMITTEES AND GROUP MEETINGS IN ENHANCING DECISION M...
THE IMPACT OF CULTURAL EXCHANGE PROGRAMS ON VOCATIONAL EDUCATION
Abstract: The impact of cultural exchange programs on vocational education is significant f...
INVESTIGATION OF LIQUIDITY MANAGEMENT IN MANUFACTURING INDUSTRIES
ABSTRACT
The topic liquidity management in manufacturing industries is the inflow and outflow of liquid...
ROLE OF BROADCAST MEDIA IN ERADICATING ELECTION VIOLENCE
ABSTRACT
The study basically focused attention on role of mass media in eradicating election violence in Osun State (A c...
NEWSPAPER READERSHIP PATTERNS IN NIGERIA
ABSTRACT
The study examined newspapers readership in Osun State with a careful look at the patterns and challenges facing readers particu...
THE ROLE OF DETAIL ORIENTATION IN ADMINISTRATIVE TASKS
THE ROLE OF DETAIL ORIENTATION IN ADMINISTRATIVE TASKS
Abstract: This study expl...
INFLUENCE OF SHYNESS AND BODY DYSMORPHISM ON INTERNET ADDICTION
Abstract:- The study investigated the influence of shyness and body dysmorphism on internet addiction among undergraduates. This s...
AN EVALUATION OF CONFLICT RESOLUTION STRATEGIES ADOPTED BY SCHOOL PRINCIPALS IN ABIA STATE
Background of the study
Conflict resolution tactics are methods for resolving disagreements. They enabl...
THE IMPACT OF COLOUR PRESENTATION IN MAGAZINE ADVERTISING. A CASE STUDY OF TELL MAGAZINE
STATEMENT OF THE PROBLEM
With the realization of the importance of attention in decision-making process in consumer beha...
ADDRESSING GENDER STEREOTYPES IN VOCATIONAL CAREER CHOICES
Abstract: Addressing gender stereotypes in vocational career choices is crucial for promoti...
