091-2230-8145     |      dataprojectng@gmail.com

BRAND DIFFERENTIATION AND POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE (A STUDY OF DANGOTE NOODLES)

  • Project Research
  • 1-5 Chapters
  • Quantitative
  • Simple Percentage
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

ABSTRACT

In the market place, no company can win if its market offering resembles every other company’s product. Companies must pursue relevant positioning and differentiation. As part of branding strategy, a company and its offering must represent a distinctive big idea in the mind of the target market. Once a company has decided which segments to enter, it must decide on its differentiation and positioning strategy, a company can differentiate its offering between segments and within each segment it can differentiate its offering from the competition. By creating a differential advantage over the competition, a company is giving the customer a reason to buy from them rather than from the competition because a company with a differentiated marketing strategy can produce more sales. The differentiation concept must be understood for effective positioning of a company’s offering. The differentiation and positioning task consist of three steps;  identifying a set of possible differentiations that create competitive advantage, choosing the right competitive advantages, and selecting an overall positioning strategy. A company may choose to differentiate its product in terms of durability, price, quality, or in relation to a competitor. Success in positioning requires a well researched plan.This research is aimed at identifying the various strategies which firms can use in other to gain maximum competitive advantages while differentiating and positioning its product in the market place. The objective of the study is as follows; to determine the effect of brand differentiation on a company and on its product, to identify how a company differentiates and positions its product against that of competitors, identify the best differentiation and positioning strategy for greater competitive advantage and to identify whether there is an increase in sales volume of a well differentiated and positioned product. The research questions to be adopted in this research work are as follows; to what extent does brand differentiation and positioning affect a company and its product? How does a company differentiate its product from that of competitors? What differentiation and positioning strategy will give a company maximum competitive advantage? Does differentiation and positioning increase the sales of a company? The significance of this research work will be to benefit the company in identifying the most effective differentiation and positioning strategy for increasing sales performance.This research is focused on brand differentiation and positioning for maximum competitive advantage in the market place using as a case study, Dangote Noodles limited. In conducting this research, the survey method, use of questionnaire to gather data from respondents in some of the departments in Dangote Noodles Limited Ebute Ikorodu town of Lagos, while the secondary sources of data will include instruments such as review of past projects, relevant journals, textbooks and materials from the internet.  





Related Project Materials

CHILD ABUSE AND ITS EFFECTS IN OUR SOCIETY AT LARGE

ABSTRACT

This project work was embarked upon to review the effect of child abuse in our society at large and to proffer possible solu...

Read more
PERCEPTION AND ACCEPTANCE OF CAESAREAN SECTION AMONG PREGNANT WOMEN

 STATEMENT OF PROBLEM

Traditionally, Nigerian women are unwilling to have CS because of the genera...

Read more
RELEVANCE OF FINANCIAL MANAGEMENT AND PLANNING ON SMALL SCALE BUSINESSES IN YOBE STATE (STUDY OF SELECTED SMALL-SCALE BUSINESSES IN GASHUA)

ABSTRACT

This study was carried out to investigate the relevance of financial management and planning on small scale...

Read more
A REVIEW ON THE CONTRIBUTIONS OF SMALL SCALE BUSINESS ENTERPRISES TO ECONOMIC DEVELOPMENT (A CASE STUDY OF OIL FIELD TRANSPORT)

BACKROUND OF THE STUDY

Before the onset of oil exploration in the early 1970s, the Nigerian economy was primarily agricu...

Read more
IMPACT OF PHARMACIST’S INTERVENTION ON PATIENTS’ KNOWLEDGE AND ATTITUDE TOWARDS THEIR DIABETES MANAGEMENT IN A TERTIARY HOSPITAL IN NIGERIA

ABSTRACT

Diabetes mellitus (DM) is the most common endocrine disorder. It is a chronic metabolic condition characterized by hyperglycaemi...

Read more
PEER VERSUS PARENTAL INFLUENCE ON CHEMISTRY STUDENTS PERFORMANCE

BACKGROUND OF THE STUDY

People of the same age and ability might be considered to be members of the sam...

Read more
AN EXAMINATION OF THE IMPACT OF MICRO CREDIT PROGRAMMES ON ENTREPRENEURSHIP DEVELOPMENT

ABSTRACT

This study was carried out to examine the impact of micro credit programmes on entrepreneurshi...

Read more
THE CONTRIBUTIONS OF FOREIGN DIRECT INVESTMENT TO THE NIGERIAN ECONOMY

ABSTRACT

This study investigated the contributions of Foreign Direct Investment inflows on grow...

Read more
A Critical Discourse Analysis of Threat: A Case Study of Asari Dokubo’s Utterances

   Abstract

This study seeks to investigate the highly sensitive utterances of threat by Asari Dokubo...

Read more
ANTIMICROBIAL SUSCEPTIBILITY STUDIES OF ESCHERICHIA COLI, SALMONELLA SPP, PASTURELLA SPP ISOLATED FROM QUAIL EGG SHELLS IN SOME FARMS IN NIGERIA

ABSTRACT

This study was undertaken to highlight the detection and susceptibility of some bacterial associated with quail eggs. Quail egg...

Read more
Share this page with your friends




whatsapp