THE ROLE OF STRATEGIC COMMUNICATION IN ACHIEVING BUSINESS GOALS
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
Abstract:
This study aims to (1) evaluate the impact of strategic communication on achieving business goals, (2) identify the key elements of effective strategic communication, and (3) assess the role of communication in aligning organizational objectives. A survey research design was employed to gather detailed insights from a large sample. Using Taro Yamane's formula, a sample size of 365 respondents was selected to ensure the results are statistically significant. The research was conducted in the media industry in Lagos, Nigeria, where communication is critical. The reliability coefficient score of the survey was 0.90. The findings indicate that effective strategic communication significantly enhances the achievement of business goals by improving stakeholder engagement, promoting transparency, and ensuring alignment with organizational objectives. Recommendations include developing clear communication strategies, investing in communication training for leaders, and leveraging technology to enhance communication effectiveness.
Related Project Materials
EVALUATION OF SOME CHEMICAL CONSTITUENTS OF SELECTED ENERGY DRINKS
Abstract
This research work examined and compares the physicochemical properties and some chemical cons...
ENVIRONMENTAL POLLUTION AND IT'S ASSOCIATED HEALTH RISK AMONG RESIDENTS OF NKPOR, IDEMILI NORTH, LOCAL GOVERNMENT AREA OF ANAMBRA STATE
BACKGROUND OF THE STUDY
It has been observed in recent times that the role the environment play to a na...
ASSESSMENT OF MOBILE MONEY AND ITS IMPACT ON BUSINESS PERFORMANCE
ABSTRACT
This study focused on the assessment of mobile money and its impact on business performance&nb...
SUBJECT COMBINATION/CHOICES AND OCCUPATIONAL RELEVANCE
Background of the Study
In any contemporary society, the heart of the long process of preparing young p...
AN ASSESSMENT OF COSTING METHODS AND THEIR IMPACT ON SUSTAINABILITY AND ENVIRONMENTAL COMPLIANCE
Abstract: AN ASSESSMENT OF COSTING METHODS AND THEIR IMPACT ON SUSTAINABILITY AND ENVIRONMENTAL COMPLIANCE
This study assesses the impact...
BENEFITS OF EARLY CHILDHOOD EDUCATION IN FOSTERING CULINARY SKILLS
ABSTRACT: This study examines the benefits of early childhood education in fostering culinary skills among young children. Introducing culinar...
Design, Implementation, and Applications of Fully Autonomous Aerial Systems
Abstract
Fully autonomous aerial systems (FAAS) combine edge and cloud hardware with UAVs and considerable software support to create sel...
PROBLEM OF PREGNANCY AND ABORTION ON GIRL-CHILD EDUCATION IN NIGERIA
ABSTRACT
This study was carried out to examine the problem of pregnancy and a...
FUEL SUBSIDY REMOVAL AND ENVIRONMENTAL QUALITY IN NIGERIA: A DYNAMIC COMPUTABLE GENERAL EQUILIBRIUM APPROACH
ABSTRACT
Environmental challenges such as climate change continue to threaten human existence globally. This has necessitated renewed foc...
FEEDING ECOLOGY AND NUTRITIONAL STATUS OF SOME FISH SPECIES FROM TUNGAN KAWO RESERVOIR, KONTAGORA, NIGER STATE, NIGERIA
ABSTRACT
The study of the biology of three fish species; Tilapia zillii, Clarias gariepinus and Synodontis clarias with reference to thei...
