THE IMPACT OF STRATEGIC CHANGE MANAGEMENT ON ORGANIZATIONAL PERFORMANCE
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- NGN 3000
Abstract:
The objectives of this study are to (1) assess the impact of strategic change management on organizational performance, (2) identify the challenges associated with implementing strategic change, and (3) evaluate the effectiveness of various change management strategies. A survey research design was chosen to gather detailed data from a broad respondent base. Using Taro Yamane's formula, a sample size of 375 respondents was selected to ensure the results are statistically significant. The study was conducted in the retail sector in Enugu, Nigeria, known for frequent strategic changes. The reliability coefficient score of the survey was 0.89. The findings indicate that effective strategic change management leads to improved organizational performance by minimizing resistance to change, enhancing employee engagement, and ensuring smooth transitions. Recommendations include developing comprehensive change management plans, involving stakeholders in the change process, and providing adequate training and support to employees during transitions.
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