THE ROLE OF COMPETITIVE ANALYSIS IN STRATEGIC MANAGEMENT
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
Abstract:
This study aims to (1) examine the importance of competitive analysis in strategic management, (2) identify the key tools and techniques used in competitive analysis, and (3) assess the impact of competitive analysis on strategic decision-making. A survey research design was chosen to gather detailed insights from a wide range of industry professionals. The sample size, determined using Taro Yamane's formula, comprised 350 participants, providing a robust dataset for analysis. The research was conducted among telecommunications companies in Abuja, Nigeria, a sector characterized by intense competition and rapid technological advancements. The survey instrument achieved a reliability coefficient score of 0.91. The findings indicate that comprehensive competitive analysis significantly enhances strategic management by providing critical insights into market dynamics, competitor strategies, and potential threats and opportunities. It was recommended that organizations integrate competitive analysis into their strategic management processes and regularly update their competitive intelligence to maintain a competitive edge.
Related Project Materials
AN ASSESSMENT OF X.com (TWITTER ) BAN ON NIGERIA’S IMAGE IN THE INTERNATIONL COMMUNITY
Background of the study
The term "social media" is frequently used to describe new kinds of media that allow f...
EFFECT OF TRAINING AND HUMAN CAPITAL DEVELOPMENT ON STAFF PERFORMANCE
ABSTRACT
This study examines the impact of Training and human capital development on effective performance of workers in...
EVALUATION OF PULVERIZED COCONUT SHELL CHARCOAL AND PERIWINKLE SHELL FOR CARBURIZING MILD STEEL
ABSTRACT
The service conditions of many moving steel components require it to possess both hard and wear resistant surfaces witha tough a...
GENDER DYNAMICS IN PROTEST MOVEMENTS - THE ROLE OF WOMEN IN NIGERIAN PROTESTS (A CASE STUDY OF ENDBADGOVERNANCE PROTEST IN NIGERIA)
GENDER DYNAMICS IN PROTEST MOVEMENTS - THE ROLE OF WOMEN IN NIGERIAN PROTESTS (A CASE STUDY OF ENDBADGOVERNANCE PROTEST IN NIGERIA)
Chapt...
THE OPINIONS OF PRINCIPALS AND TEACHERS ON THE IMPACT OF CONDITIONS OF SERVICE ON THE JOB PERFORMANCE AND RETENTION OF TEACHING AND NON-TEACHING STAFF IN SECONDARY SCHOOLS
ABSTRACT
This research work investigated the opinions of principals and teachers on the impact of conditions of service...
PHARMACOGNOSTIC AND ANTICONVULSANT STUDIES ON GLOSSONEMA BOVEANUM DECNE (APOCYNACEAE)
ABSTRACT
Glossonema boveanum Decne is a hairy canescent perennial herb belonging to the Apocynaceae. Traditionally, the powdered whole pl...
THE IMPACT OF PEER PRESSURE ON YOUTH INVOLVEMENT IN RITUAL KILLINGS
Abstract
This study focused on the impact of peer pressure on youth involvement in ritual killings, Ben...
EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE PRODUCTS
Abstract
The evaluation and development and marketing of service products in educational sector is a very interesting to...
PRODUCTION OF CASSAVA FLOUR USING TRADITIONAL PROCESSING METHOD AND MODERN PROCESSING METHOD.
ABSTRACT
The production of cassava flour by the method of traditional processing method (sun drying) and modern...
THE CHALLENGES OF ACQUISITION OF LIBRARY MATERIALS AND SERVICES TO THE USERS IN LAW LIBRARY IN EKITI STATE UNIVERSITY
EXCERPT FROM THE STUDY
Acquisition is a very important aspect of librarianship since the strength of a library’s c...
