BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN PORT HARCOURT
- Project Research
- 1-5 Chapters
- Quantitative
- Chi-Square
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt. The aim of this study is to examine broadcast media and sales performance of fast moving consumer goods in Port Harcourt. Findings from the study revealed that since brands started broadcasting their fast moving consumer products on television and radio stations, sales, patronage and repeated patronage has increased. Findings from the study through hypothesis test also showed that there is an significant effect influence of Television/Radio Broadcasting on Sales Volume and Repeated Purchase in fast moving consumer goods in Port Harcourt.. The study therefore recommends that Proprietors of fast moving consumer goods should always carry out proper timing when advertising so that they can get full attention of the intended consumers. More so, Business organization should see the need of evaluating every programme of advertising in order to know its contributions to the fulfillment of the firm’s objectives and if those adverts pull patronage to them as expected.
Related Project Materials
THE GEOCHEMISTRY, PALYNOLOGY AND PALYNOFACIES CHARACTERISTICS OF MAIGANGA COAL DEPOSIT, UPPER BENUE TROUGH, NIGERIA
ABSTRACT
Geochemical, palynological and palynofacies studies had been carried out on samples from 24 boreholes that penetrated Gombe Form...
COMPARATIVE STUDY OF DRAFTING STYLES OF THE UNITED NATIONS (UN) AND EUROPEAN UNION (EU)
Background to the Study
The foundation or idea of comparative study in the legal profession could be traced to two Germa...
EFFECT OF WORKING MOTHERS ON EDUCATIONAL DEVELOPMENT OF THEIR CHILDREN
Abstract
This study entitled "The Effect of working Mothers on the Educational Development their Children" was...
PERCEPTION OF URBAN BEAUTIFICATION PROGRAM IN IBADAN
Abstract
Urban areas in the developing world are under constant pressure of a growing population. Cities, metropolis and mega cities are...
CAUSES AND EFFECTS OF RAPE AND IT'S PSYCHOLOGICAL IMPACT ON THE VICTIM: A CASE STUDY OF OF IBADAN GARAGE IJEBU ODE OGUN STATE
ABSTRACT
The purpose of the study was to establish the psychosocial effects of rape, t...
AN APPRAISAL OF WOMEN’S RIGHT TO PROPERTY UNDER CUSTOMARY LAW: A CASE STUDY OF WOMEN RIGHTS IN SOUTHERN KADUNA STATE
ABSTRACT
In most tribes in the Southern part of Kaduna State, when a person dies, his property is been distributed among family members a...
EFFECTS OF OVERPOPULATION ON THE ACADEMIC PERFORMANCE OF STUDENTS IN GOVERNMENT SECONDARY SCHOOLS
ABSTRACT
The study aimed at establishing the effects of overpopulation on the academic performance of government seconda...
GLOBALIZATION AND THE PROBLEMS OF SOCIO-ECONOMIC DEVELOPMENT IN NIGERIA
ABSTRACT
This study examined the globalization and the problems socio-socio-economic development in Nigeria. The researc...
THE IMPACT OF SUSTAINABILITY REPORTING IN GOVERNMENTAL ACCOUNTING
ABSTRACT: THE IMPACT OF SUSTAINABILITY REPORTING IN GOVERNMENTAL ACCOUNTING
The study aims to examine the impact of sustainability report...
THE IMPACT OF SUPPLY CHAIN COLLABORATION ON LOGISTICS EFFICIENCY
Abstract: THE IMPACT OF SUPPLY CHAIN COLLABORATION ON LOGISTICS EFFICIENCY
This study investigates the impact of supply chain collaborati...
