This study investigates the role of sustainability practices in enhancing business performance. Objectives include: (1) evaluating the impact of sustainable practices on brand reputation, (2) analyzing the relationship between sustainability and customer loyalty, and (3) assessing the long-term effects on business growth. A survey design is employed to gather data from a wide range of respondents. Using Taro Yamane's formula, a sample size of 340 is derived, ensuring reliability and validity. The case study focuses on the consumer goods sector in Lagos, Nigeria, where sustainability initiatives are increasingly important. The reliability coefficient score is 0.87, indicating high reliability. Findings reveal that effective sustainability practices significantly enhance business performance by improving brand reputation, increasing customer loyalty, and driving business growth. Recommendations include integrating sustainability into the core business strategy and regularly monitoring and reporting on sustainability initiatives to enhance business performance.
ABSTRACT: THE INFLUENCE OF CULTURAL FACTORS ON INTERNATIONAL BUSINESS OPERATIONS
The s...
ABSTRACT
The guidance for entrepreneurship education has provided a framework for assessing and developing business and entrepreneurial a...
Abstract
This study examines the relationship between cultural tourism and community devel...
ABSTRACT
This research project work concerns itself with the prudential guidelines and...
ABSTRACT
The issue of productivity in the public service had been a growing concern to members of the public in general...
Background of Study
The concept of traditional institution‖ has been the major phenomena in the recent...
ABSTRACT
Motivation represents an employee’s desire and commitment, which is manifested as job performance. That is, job in high mo...
PUBLIC SECTOR FINANCIAL REPORTING STANDARDS AND THEIR APPLICATION IN LOCAL GOVERNMENT AREAS
The objectives of this resea...
BACKGROUND OF THE STUDY
The fundamental gains of economic development generally are manifested in the bettered and impro...
ABSTRACT
This study was carried out to examine the impact of test marketing and innovation...