THE IMPACT OF GLOBALIZATION ON BUSINESS PERFORMANCE
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
This research explores the impact of globalization on business performance. Objectives are: (1) to assess how globalization influences market expansion, (2) to analyze the relationship between globalization and operational efficiency, and (3) to identify key strategies for thriving in a global market. A survey design is selected for its effectiveness in collecting quantitative data from a large sample. Using Taro Yamane's formula, the sample size is 350, ensuring comprehensive coverage. The study focuses on the manufacturing sector in Lagos, Nigeria, where globalization is rapidly transforming business operations. The reliability coefficient score is 0.88, indicating high consistency. Findings show that globalization significantly boosts business performance by opening new markets, improving operational efficiency, and fostering innovation. Recommendations include prioritizing investment in global market research and developing strategies to manage the challenges and opportunities presented by globalization.
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