THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN ENHANCING BUSINESS PERFORMANCE
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
This research investigates the role of corporate social responsibility (CSR) in enhancing business performance. Objectives are: (1) to assess the impact of CSR on brand reputation, (2) to analyze the relationship between CSR and customer loyalty, and (3) to identify best practices for CSR. A survey design is chosen for its ability to provide quantitative insights from numerous respondents. Using Taro Yamane's formula, the sample size is 330, ensuring comprehensive data collection. The study focuses on the consumer goods sector in Lagos, Nigeria, where CSR initiatives are increasingly important. The reliability coefficient score is 0.86, indicating high consistency. Findings reveal that effective CSR practices significantly enhance business performance by improving brand reputation, increasing customer loyalty, and fostering a positive public image. Recommendations include integrating CSR into the core business strategy and regularly monitoring and reporting on CSR activities to enhance business performance.
Related Project Materials
TEACHING, SOCIAL STUDIES
ABSTRACT
This study focused on the problems of teaching social studies in secondary schools in Awgu oca...
PROBLEMS OF STUDENTS IN CONDUCTING EFFECTIVE PHYSICS PRACTICAL IN SENIOR SECONDARY SCHOOLS
ABSTRACT
This study concerned itself with effective physics practical in secondary schools. It examined whether the way...
FACTORS INFLUENCING THE CHOICE OF INFANT FEEDING OPTIONS AMONG HIV POSITIVE MOTHERS ATTENDING HEALTH FACILITIES IN OGOJA, CROSS RIVER STATE, NIGERIA
ABSTRACT
The survey study was conducted on factors influencing the choice of infant feeding options amo...
THE EFFECT OF MATERIAL HANDLING ON THE PROFITABILITY OF A MANUFACTURING COMPANY
-
-
Background of the Study
-
Material Management, as practiced...
THE EFFECTS OF EARLY CHILDHOOD EDUCATION ON PREVENTING WILDLIFE TRAFFICKING
ABSTRACT: The effects of early childhood education on preventing wildlife...
COMPARATIVE ANALYSIS OF FEDERALISM AND NATURAL RESOURCE MANAGEMENT IN NIGERIA AND SOUTH AFRICA (1960-2010)
BACKGROUND OF THE STUDY
A very striking feature of every federal state is the existence of diversities. Wh...
THE EFFECT OF STARTUP BUSINESS IN ENTREPRENEURIAL DEVELOPMENT IN NIGERIA (A CASE STUDY OF EVENT MANAGEMENT)
ABSTRACT
This study was carried out to examine the effect of startup business in entrepreneurial development in Nigeria,...
THE INFLUENCE OF PENTECOSTAL CHURCHES ON THE DEVELOPMENT OF EDUCATION (A CASE STUDY OF LIVING FAITH CHURCH WINNERS CHAPEL)
BACKGROUND TO THE STUDY
A global study and research on Pentecostal churches is an on-going assignment because of it...
THE IMPACT OF SMALL AND MEDIUM SCALE INDUSTRIES ON THE ECONOMIC GROWTH OF NIGERIA (1986 – 2010)
ABSTRACT
The study investigates the impact of small and medium scale industries on the Nigerian economy, spanning from 1986 to 2010. The...
NEED FOR CREATION DEVELOPMENT AND MAINTENANCE OF GOOD BUYER SUPPLIER RELATIONSHIP
INTRODUCTION
Organization will be interested in transacting business in an environment filled with frag...
