THE ROLE OF INNOVATION IN DRIVING BUSINESS PERFORMANCE
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- 1-5 Chapters
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- NGN 3000
This study investigates the role of innovation in driving business performance. Objectives include: (1) evaluating the impact of innovative practices on competitive advantage, (2) analyzing the relationship between innovation and market growth, and (3) assessing the long-term effects of innovation on business success. A survey design is employed to gather data from a wide range of respondents. Using Taro Yamane's formula, a sample size of 340 is derived, ensuring reliability and validity. The case study focuses on the technology sector in Lagos, Nigeria, where innovation is essential. The reliability coefficient score is 0.87, indicating high reliability. Findings reveal that innovation significantly enhances business performance by fostering creativity, improving processes, and driving market expansion. Recommendations include fostering an innovative culture and investing in research and development to sustain long-term business growth.
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