AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS
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STATEMENT OF THE PROBLEM
The marketing strategies being used by (MTN Nigeria) is been challenged by myriads of problems which includes poor network services, drop calls, loading of vouchers and checking of balance problems in the billing system, resulting to the increase in customer complaints, challenges posed by competitors and the general down turn in the economy.
Consequently, evaluating the marketing strategies of (MTN Nigeria) in which information was sourced from the (marketing manager) of MTN Nigeria (David Ibgun), it is denoted that MTN has their problems just as other networks have their problems, so far they have been trying
to see how possible it is to eradicate this problems, but being that communication is a large business to run it might be very difficult to eradicate but rather they can minimize this problems.
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