THE ROLE OF SALES ANALYTICS IN IMPROVING SALES PERFORMANCE
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE ROLE OF SALES ANALYTICS IN IMPROVING SALES PERFORMANCE
This research investigates the role of sales analytics in improving sales performance. Objectives are: (1) to assess the impact of analytics on sales decision-making, (2) to identify key metrics that drive sales performance, and (3) to analyze the challenges in implementing sales analytics. A survey design is chosen for its ability to provide quantitative insights from numerous respondents. Using Taro Yamane's formula, the sample size is 340, ensuring a reliable dataset. The study focuses on the retail sector in Lagos, Nigeria, where sales analytics is increasingly utilized. The reliability coefficient score is 0.84, indicating consistent results. Findings reveal that sales analytics significantly enhances sales performance, with metrics like conversion rates and customer acquisition costs being particularly impactful. Recommendations include investing in advanced analytics tools and training staff in data interpretation to maximize the benefits of sales analytics.
Related Project Materials
THE ROLE OF EARLY CHILDHOOD EDUCATION (ECE) IN FOSTERING CRITICAL THINKING SKILLS AMONG NIGERIAN CHILDREN
Abstract: This research examines the role of early childhood education (ECE) in fostering critical thinking...
AN ASSESSMENT OF CYBERSECURITY RISKS AND STRATEGIES FOR PUBLIC ACCOUNTING FIRMS
AN ASSESSMENT OF CYBERSECURITY RISKS AND STRATEGIES FOR PUBLIC ACCOUNTING FIRMS
This research assesses cybersecurity risks and strategies...
THE EFFECT OF SHORT TERM EMPLOYMENT CONTRACTS ON STAFF MOTIVATION IN NIGERIA
ABSTRACT
This study was carried out to examine the effect of short term employment contracts on staff motiv...
AN INVESTIGATION OF VARIABLES AFFECTING BUILDING CONTRACTORS’ SELECTION
Background to the study
Both direct negotiation with the owner or his agents and competitive bidding are viable options...
THE INFLUENCE OF INFORMATION SYSTEMS ON ORGANIZATIONAL LEARNING
THE INFLUENCE OF INFORMATION SYSTEMS ON ORGANIZATIONAL LEARNING
Abstract: This study aimed to inv...
THE IMPACT OF LEAN MANAGEMENT TECHNIQUES ON COST REDUCTION
ABSTRACT:
This study investigates the impact of lean management techniques on cost reduction in manufac...
INVESTIGATING THE ROLE OF EARLY CHILDHOOD EDUCATION IN BUILDING TRUST AND COOPERATION
ABSTRACT: This research investigated the role of early childhood education in b...
THE ROLE OF INFORMATION SYSTEMS IN RISK MANAGEMENT
THE ROLE OF INFORMATION SYSTEMS IN RISK MANAGEMENT
Abstract: This study aimed to explore the role...
A CRITICAL ASSESSMENT OF THE IMPACT OF GENDER CRIMINALITY IN NIGERIA: A COMPARATIVE REVIEW
BACKGROUND OF THE STUDY
Gender is clearly defined as the economic, social, and cultural characteristics...
THE IMPACT OF SCAFFOLDING IN CHILDREN LEARNING OUTCOMES
Abstract: This study explores the concept of scaffolding in early childhood education (ECE) and its impact o...
