THE ROLE OF SALES CONTESTS AND INCENTIVES IN MOTIVATING SALES TEAMS
This study investigates the role of sales contests and incentives in motivating sales teams. Objectives include: (1) evaluating the impact of contests and incentives on sales performance, (2) analyzing the most effective types of incentives, and (3) assessing the long-term effects on motivation. A survey design is employed to capture a wide range of responses. Using Taro Yamane's formula, the sample size is 350, ensuring comprehensive coverage. The study is conducted in the automotive industry in Lagos, Nigeria. The reliability coefficient score is 0.87, indicating robust measurement consistency. Findings demonstrate that sales contests and incentives significantly boost sales performance, with cash bonuses and recognition being the most effective incentives. However, long-term motivation requires consistent and varied incentive programs. Recommendations include implementing a balanced mix of short-term contests and long-term incentive programs to maintain high levels of motivation.
ABSTRACT
The main objective of this study was to examine the role of NLC in creating manpower de...
Abstract
Cussoniabarteria plant used in traditional medicine in the treatment of infectious diseases such as conjunctivitis, cataracts, d...
ABSTRACT:- Harmful background radiation in our environment has been identified as one of the primary causes of va...
ABSTRACT
This study was carried out to determine the influence of entry grades in economics and financial accounting on colleges of educa...
ABSTRACT
Higher educational institutions, particularly government owned institutions, in developing countries are described as unconduciv...
ABSTRACT: The benefits of early childhood education in promoting peace education were investigated to understand how early educational interve...
Abstract
This study investigates the impact of play-based learning on early childhood education, focusing on cognitive development, socia...
ABSTRACT
A ladle is a foundry tool or equipment specially designed to pour molten metal into a prepared mould. The pouring rate or consis...
Abstract: The impact of adult education on mental health was examined in this study to understand how educational engagement influences psycho...
ABSTRACT
The real-time applications and the IoT promote the need for a newer idle spectrum to support the required high traffic. This pus...