THE INFLUENCE OF BRANDING ON SALES PERFORMANCE
This study explores the influence of branding on sales performance. Objectives include: (1) assessing the impact of strong branding on sales, (2) analyzing customer perceptions of brand value, and (3) identifying key elements of successful branding. A survey design is employed to gather data from a large number of respondents. Using Taro Yamane's formula, the sample size is 320, ensuring comprehensive coverage. The study is conducted in the FMCG sector in Ogun, Nigeria. The reliability coefficient score is 0.86, indicating reliable results. Findings demonstrate that strong branding significantly boosts sales performance, with brand recognition and loyalty being key drivers. Recommendations include investing in consistent branding efforts and regularly evaluating brand performance to ensure alignment with customer expectations.
ABSTRACT
This study was carried out on the effect of contraceptive patronage and risk involvement among...
ABSTRACT
This project is titled the effect of taxation on Nigerian Economy. The objective of the study is to determine and assess the eff...
Abstract: This research investigates the challenges faced by vocational students in Nigeria...
ABSTRACT
This study focused on improving the reading difficulties of pupils using phonic and sy...
ABSTRACT
This research project on marital conflict is aimed at scamming the issue of marital conflict on the academic pe...
THE IMPACT OF CUSTOMER SATISFACTION ON BRAND LOYALTY
This study aimed to explore the impact of customer satisfaction on brand loyalty, wi...
Abstract 1: THE ROLE OF ACCOUNTING IN INTERNATIONAL TAX PLANNING STRATEGIES
ABSTRACT
The objective of this study is to explore...
ABSTRACT
This study was motivated by the growing concern on the impact of Institutional Quality on economic outcomes. Th...
ABSTRACT
This research studied the influence of insurgency on family relationship among the internally displaced persons in North-East, N...
ABSTRACT
The study assessed staff development programmes on the job performance of lecturers in colleges of education in Kaduna state, Ni...