THE INFLUENCE OF BRANDING ON SALES PERFORMANCE
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE INFLUENCE OF BRANDING ON SALES PERFORMANCE
This study explores the influence of branding on sales performance. Objectives include: (1) assessing the impact of strong branding on sales, (2) analyzing customer perceptions of brand value, and (3) identifying key elements of successful branding. A survey design is employed to gather data from a large number of respondents. Using Taro Yamane's formula, the sample size is 320, ensuring comprehensive coverage. The study is conducted in the FMCG sector in Ogun, Nigeria. The reliability coefficient score is 0.86, indicating reliable results. Findings demonstrate that strong branding significantly boosts sales performance, with brand recognition and loyalty being key drivers. Recommendations include investing in consistent branding efforts and regularly evaluating brand performance to ensure alignment with customer expectations.
Related Project Materials
KNOWLEDGE, ATTITUDE AND PRACTICE OF PERSONAL HYGIENE AMONG PRIMARY SCHOOL PUPILS
Background to the Study
Hygiene refers to conditions and practices that help to maintain health and prevent the spread o...
PUBLIC SECONDARY SCHOOL PRINCIPALS’ RATINGS OF BUSINESS TEACHERS’ EFFECTIVENESS IN PROFESSIONAL TEACHING COMPETENCIES IN AKWA IBOM STATE, NIGERIA
Background to the Study
Over the years, educationists view knowledge as something that proceeds from the teacher to the learner which can...
ANALYSIS OF MARKETING DISTRIBUTION STRATEGY OF SOME NIGERIAN COMPANIES
ABSTRACT
The analysis of marketing distribution strategies of some Nigerian companies with case study o...
PERCEPTION OF CENTRAL BANK OF NIGERIA CASHLESS POLICY BY BANK CUSTOMERS
BACKGROUND OF THE STUDY
The United States of America was the country that started the...
FACTORS INFLUENCING FEMALE PARTICIPATION IN SPORTS AMONG UNDERGRADUATE STUDENTS
ABSTRACT
This study in its totality is an attempt to investigate the factors influencing female participation in sports amo...
THE ROLE OF EMOTIONAL INTELLIGENCE IN VOCATIONAL EDUCATION
Abstract: The role of emotional intelligence (EI) in vocational education is crucial for pr...
INCIDENCE OF SALMONELLA AND ECOLI INFECTION AMONG CHILDREN ADMITTED AT GENERAL HOSPITAL NINGI OF BAUCHI STATE
ABSTRACT
This study investigated the incidence of salmonella and ecoli infection among...
ATTITUDE OF MOTHERS TOWARDS IMMUNIZATION IN IKPOBA-OKHA LOCAL GOVERNMENT AREA OF EDO STATE
ABSTRACT
This study is attempted to provide a general information and knowledge about the attitude of mothers toward...
DEVELOPING VOCATIONAL EDUCATION PROGRAMS FOR CAREERS IN QUANTUM COMPUTING
ABSTRACT: Developing vocational education programs for careers in quantum computing is essential to prepare the next generation of professiona...
THE IMPACT OF DIGITAL TRANSFORMATION ON BUSINESS PERFORMANCE
THE IMPACT OF DIGITAL TRANSFORMATION ON BUSINESS PERFORMANCE
This study aims to: (1) examine the relationship between digital transformat...
