THE INFLUENCE OF PERSONAL SELLING TECHNIQUES ON SALES SUCCESS
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE INFLUENCE OF PERSONAL SELLING TECHNIQUES ON SALES SUCCESS
This research explores the influence of personal selling techniques on sales success. Objectives are: (1) to evaluate the effectiveness of various personal selling techniques, (2) to analyze the impact of personal selling on customer relationships, and (3) to assess the role of personal selling in complex sales processes. A survey design is chosen for its ability to collect extensive data efficiently. Using Taro Yamane's formula, the sample size is 350, ensuring accuracy and reliability. The study focuses on the insurance industry in Lagos, Nigeria, where personal selling is a key component. The reliability coefficient score is 0.88, reflecting robust measurement consistency. Findings reveal that personal selling significantly enhances sales success, with techniques like consultative selling and relationship-building being particularly effective. Recommendations include training sales representatives in advanced personal selling techniques and emphasizing relationship-building to achieve long-term success.
Related Project Materials
THE ELECTRONIC MEDIA AS A CHANNEL FOR CREATING AWARENESS AND MOBILIZING PUBLIC SUPPORT IN NATIONAL DEVELOPMENT
ABSTRACT
The broad objective of this study is to examine the role of electronic media as a channel for creatin...
INFORMATION COMMUNICATION TECHNOLOGY (ICT) AND ITS RELEVANCE IN MODERN LIBRARY SERVICES
EXCERPT FROM THE STUDY
Globalization, aided by ICT, is having a huge influence on library practices right now. In many s...
RELATIONSHIP BETWEEN PSYCHOLOGICAL STRESS AND ACADEMIC MOTIVATION AMONG STUDENTS OF FEDERAL COLLEGE OF EDUCATION (TECHNICAL), GUSAU, ZAMFARA STATE, NIGERIA
ABSTRACT
The study assessed the relationship between psychological stress and academic motivation among NCE students of Federal College o...
INFLUENNCE OF EDUCATIONAL BROADCASTING ON ACADEMIC PERFORMANCE SECONDARY SCHOOL STUDENTS
ABSTRACT
The study investigated the influence of educational broadcasting on academic performance of secondary schoo...
AMERICAN UNIVERSITY OF NIGERIA SAFESHOP
ABSTRACT
Trust is a major factor in the internet business. This is not surprising as it is very convenient for cyber criminals to swindle...
FINANCIAL REPORTING TRANSPARENCY AND STAKEHOLDER TRUST
ABSTRACT:
This research examines the relationship between financial reporting transparency and stakehol...
INFORMATION SOURCES AND USE OF TRADITIONAL MEDICINE AMONG FARMERS
ABSTRACT
The study examined the information sources and use of traditional medicine among farmers in Ed...
PHYTOCHEMICAL AND ANTI BACTERIAL STUDIES ON THE STEM BARK OF LANNEA BARTERI. (OLIV.) ENGL. (ANACARDIACEAE)
ABSTRACT
Lannea bartei (Oliv.) Engl. is a plant with medicinal and commercial uses found usually in the tropical regions like Africa espe...
THE ROLE OF BLOCKCHAIN TECHNOLOGY IN CREDENTIALING VOCATIONAL SKILLS
ABSTRACT: The Role of Blockchain Technology in Credentialing Vocational Skills is an emerging area with significant potential for transforming...
BILLBOARD ADVERTISING AND ITS IMPACT ON PRODUCT PROMOTION
EXCERPT FROM THE STUDY
In our present capitalist society whose economics depends on the exchange of goods and services complaints, c...
