THE ROLE OF CUSTOMER FEEDBACK IN IMPROVING SALES STRATEGIES
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THE ROLE OF CUSTOMER FEEDBACK IN IMPROVING SALES STRATEGIES
This study investigates the role of customer feedback in improving sales strategies. Objectives include: (1) assessing the impact of customer feedback on sales tactics, (2) identifying the most effective feedback collection methods, and (3) analyzing the role of feedback in product development. A survey design is employed to capture a wide range of customer responses. Using Taro Yamane's formula, the sample size is 360, ensuring comprehensive coverage. The study is conducted in the retail sector in Port Harcourt, Nigeria. The reliability coefficient score is 0.86, indicating reliable results. Findings demonstrate that customer feedback significantly enhances sales strategies, with online surveys and direct feedback being the most effective methods. Recommendations include implementing systematic feedback collection processes and integrating feedback into strategic planning to improve customer satisfaction and sales.
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