THE IMPACT OF SALES FORCE AUTOMATION ON SALES PRODUCTIVITY
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE IMPACT OF SALES FORCE AUTOMATION ON SALES PRODUCTIVITY
This research assesses the impact of Sales Force Automation (SFA) on sales productivity. Objectives are: (1) to measure the increase in productivity due to SFA, (2) to identify key features of SFA that contribute to productivity, and (3) to analyze user satisfaction with SFA tools. A survey design is chosen for its ability to provide quantitative insights from numerous respondents. According to Taro Yamane's formula, the sample size is 370, providing a reliable dataset. The study focuses on the pharmaceutical industry in Lagos, Nigeria, known for its extensive use of SFA. The reliability coefficient score is 0.89, indicating high consistency. Findings show a substantial increase in sales productivity due to SFA, with features like automated reporting and real-time data access being particularly beneficial. Recommendations include encouraging the adoption of SFA and providing training to maximize tool utilization.
Related Project Materials
APPLICATION OF BAT ALGORITHM-BASED METHOD FOR MULTI-OBJECTIVE OPTIMAL NETWORK RECONFIGURATION AND DISTRIBUTED GENERATION PLACEMENT IN RADIAL DISTRIBUTION NETWORK
ABSTRACT
This study presents an Application of Bat Algorithm-Based Method (BA) forMultiObjective Optimal Network Reconfiguration andDistr...
AN APPRAISAL OF SOCIAL RESPONSIBILITY ON CORPORATE ORGANIZATION IN ENUGU.
ABSTRACT
The research work took a look at an appraisal of social responsibility practice by Anambra Motor Manufacturing Company (ANAMMCO)...
THE USE OF ANDROID PHONES, AND THE ACADEMIC PERFORMANCE OF SECONDARY SCHOOL STUDENTS IN ECONOMICS IN SIERRA LEONE FROM 2010-2020
BACKGROUND OF THE STUDY
In our contemporary environment, advances in technology cause individuals all over the world to...
CRITICAL ANALYSIS ON THE RIGHT OF CHILDREN TO EDUCATION UNDER INTERNATIONAL LAW: A CASE STUDY ON NIGERIA
ABSTRACT
The importance of children education in any given society is very critical to the social and economic development of that societ...
THE RELATIONSHIP BETWEEN EARLY CHILDHOOD EDUCATION (ECE) AND LATER CAREER SUCCESS
Abstract: This study investigates the relationship between early childhood education (ECE) and later career...
MISREPRESENTATION OF AFRICA IN BROADCASTING MEDIA
Background of the study
Communication has been an effective tool of conveying knowledge throughout hist...
PARADIGM FOR TOTAL QUALITY MANAGEMENT IN BUILDING MAINTENANCE OPERATION
ABSTRACT
For many years the performance of building projects has cont...
ENTREPRENEURSHIP SKILLS ACQUISITION AND THE BENEFITS IN UNDERGRADUATE STUDENT IN LAGOS
BACKGROUND OF THE STUDY
Higher education is defined as the education that is provided following...
THE ROLE OF EARLY CHILDHOOD EDUCATION IN DEVELOPING ADVOCACY SKILLS
ABSTRACT: The study explored the role of early childhood education in developing advocacy skills among young children. The objectives were to asses...
THE EFFECT OF INFLATION ON ECONOMIC EXPANSION IN NIGERIA
BACKGROUND OF THE STUDY
Families all throughout the world, including those in Nigeria, are increasingly...
