THE IMPACT OF SALES FORCE AUTOMATION ON SALES PRODUCTIVITY
This research assesses the impact of Sales Force Automation (SFA) on sales productivity. Objectives are: (1) to measure the increase in productivity due to SFA, (2) to identify key features of SFA that contribute to productivity, and (3) to analyze user satisfaction with SFA tools. A survey design is chosen for its ability to provide quantitative insights from numerous respondents. According to Taro Yamane's formula, the sample size is 370, providing a reliable dataset. The study focuses on the pharmaceutical industry in Lagos, Nigeria, known for its extensive use of SFA. The reliability coefficient score is 0.89, indicating high consistency. Findings show a substantial increase in sales productivity due to SFA, with features like automated reporting and real-time data access being particularly beneficial. Recommendations include encouraging the adoption of SFA and providing training to maximize tool utilization.
Project Body BACKGROUND OF THE STUDY The change and development of any nation in the globe begins and ends with the education of a high-quality edu...
ABSTRACT
This study was carried out to examine the impact of guidance and counselling on the acade...
ABSTRACT
The inability of the Nigerian Police to control the increasing wave of crime has led to proliferation of vigil...
EXCERPT FROM THE STUDY
Lim, Brooks and Kim (2008) examined the efficiency of the eight Asian stock markets in order to f...
ABSTRACT
This research work scrutinized the role of financial institution in export financing export financing is very i...
Abstract
This study examined the impact of deregulation of broadcasting media on the people of Boripe L...
THE EFFECT OF AGING POPULATIONS ON FIDUCIARY ACCOUNTING SERVICES
The study aims to (1) investigate the impact of aging p...
ABSTRACT
THE IMPACT OF VENTURE CAPITAL ON STARTUP GROWTH
This study examines the impact of venture capital on startup growth wi...
BACKGROUND TO THE STUDY
“The more outré and grotesque an incident is the more carefully it...
ABSTRACT: Evaluating the Effectiveness of Vocational Education in Promoting Social Mobility is essential for understanding its role in improvi...