THE ROLE OF COMMUNICATION IN MOTIVATING EMPLOYEES
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- NGN 5000
Abstract: THE ROLE OF COMMUNICATION IN MOTIVATING EMPLOYEES
Objective: This study aims to (1) examine the impact of communication on employee motivation, (2) identify key elements of effective communication, and (3) assess the role of communication channels in enhancing motivation.
Research Design: A survey design was selected to gather comprehensive data from employees about their experiences with organizational communication.
Sample Size: Based on Taro Yamane's formula, a sample size of 350 employees was chosen, ensuring robust statistical analysis with a 95% confidence level and a 5% margin of error.
Case Study: The research focused on the retail sector, where effective communication is crucial for customer service and sales performance.
Location: Lagos, a major commercial center with a dynamic retail industry.
Reliability Coefficient Score: The survey instrument achieved a Cronbach's alpha score of 0.88, indicating high reliability.
Findings: Effective communication, characterized by clarity, openness, and feedback, significantly enhances employee motivation. Poor communication practices were found to demotivate employees.
Recommendation: Retail organizations should invest in improving communication channels, ensuring clarity and openness, and providing regular feedback to enhance employee motivation and performance.
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