TREND IN THE USE OF HUMAN MODELS IN THE NIGERIAN ADVERTISING INDUSTRY
- Project Research
- 1-5 Chapters
- Quantitative
- Chi-Square
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
EXCERPT FROM THE STUDY
Advertising gives a beautiful picture of a particular product so as to gain more and more consumers and popularity in the market but as the entire world is moving on the path of development and advancement beauty products advertising cannot remain stagnant on a particular point so the future of advertising in coming years is the happening topic of the day. Historically advertisements were not treated something very common but it was a choice of big firms who could afford both time and money in these advertisements but now it is a choice of everyone. And the customers then, had no option other than watching those advertisements. Now, time has changed. Since last 10 years, there has been a dramatic change in the world of advertisement. And this will not have a stoppage in coming years. The change doesn’t mean that the advertising agencies will all be shut down and firms will take over. It just means that the existing advertising agencies will have to experience a change in the industry and within.
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