Abstract
Mass customization entails the ability to provide customized products and services to individual customers using technology (information) at optimal production efficiency and cost levels. The concept is gaining prominence because the marketing literature is increasingly focused on delivering superior customer value. Although the masscustomization literature provides many insights into its origins, formats and approaches, it does not provide a coherent framework to assess the viability of a successful masscustomization strategy. Based on the premise of the study investigated the application of mass customization in service industry with special reference to Nicon Luxury hotel Abuja
BACKGROUND OF THE STUDY
One of the greatest issues confronting Nigerian society today is citizens'...
ABSTRACT
NIGERIAN FEDERALISM and Intergovernmental relation is dated back to the colonial era. Howeve...
EXCERPT FROM THE STUDY
Marketing research is the device used in the marketing field by management to solve problems and...
Background Of The Study
Over the years, there have been a lot of concerns over the effectiveness of lea...
ABSTRACT
This study was carried out to evaluate Conflict of principals and staff relationship as it affects secondary school administrati...
Background Of The Study
English language teaching and learning need four skills. There are four compone...
Background of the Study
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EXCERPT FROM THE STUDY
ABSTRACT
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ABSTRACT
The research work is carried out to study the factors militating against the management of public seconda...