1. A CRITICAL SURVEY OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY
BACKGROUND OF THE STUDY
Although it is widely assumed that advertising predates human history, as a promotional technique, it began with the establishment of trade. According to Samson (981), "in those early days, advertising was done in vari...
2. AN ASSESSMENT OF INFORMATION TECHNOLOGY AND ITS EFFECTS ON THE EFFICIENCY OF TAX ADMINISTRATION IN NIGERIA
Background Of The Study
One of the oldest and most important sources...
3. CORPORATE SOCIAL RESPONSIBILITY REPORTING AND EXECUTIVE COMPENSATION IN NIGERIA
Background to the study
The increased interest in the role of business in society today has been prompted by increased attention to the awareness of environmental and ethical and moral issues. It means our society has become increasingly concerned that...
4. SUSTAINING NIGERIAN FIRMS THROUGH STRATEGIC ALLIANCE IN THE EMERGING COMPETITIVE BUSINESS ENVIRONMENT
ABSTRACT
This research work is focused on “Sustaining Nigerian firms through strategic alliance in the emerging competitive business environment with particular reference to Federal University of Technology Yola. Survey research design was adopted for th...
5. THE EFFECT OF ACCOUNTING ETHICS ON THE QUALITY OF FINANCIAL REPORTS OF NIGERIAN FIRMS
ABSTRACT
The study examines the relationship between accounting ethics and quality of financial reports in Nigerian brewery industry. The study explicitly assesses the impact of accounting ethical principles of disclosure, objectivity and integrity on the quality of...
6. IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISES
Abstract
The research provides a conceptual and theoretical appraisal of the impact of social media in managing. As social media creates a 24/7 world of collaboration and interactivity, it is still treated as a threat rather than an influential asset by many companies....
7. IMPROVING THE PERFORMANCE OF AN ORGANISATION THROUGH EFFECTIVE POLICY FORMULATION
Abstract
Most organizations lack policy formulation for effective organizational performance is not usually carried out properly due to lack of appreciation and knowledge of the relevance of policy making and implementation on organizational growth. Descriptive researc...
8. THE EFFECT OF ACCOUNTING ETHICS ON THE QUALITY OF FINANCIAL REPORTS OF NIGERIAN FIRMS
ABSTRACT
The study examines the relationship between accounting ethics and quality of financial reports in Nigerian brewery industry. The study explicitly assesses the impact of accounting ethical principles of disclosure, objectivity and integrity on the quality of...
9. IMPACT OF WORKING CAPITAL MANAGEMENT ON CORPORATE PROFITABILITY OF NIGERIAN MANUFACTURING FIRMS: 2000 TO 2011
Abstract
This study examined the impact of working capital management on the profitability of Nigerian quoted Manufacturing firms. The working capital variables studied comprise accounts payable, accounts receivable, cash conversion cycle, stock/invento...
10. ASSESSMENT OF FACEBOOK IN MANAGING ORIFLAME BRAND REPUTATION AND CRISES
Abstract
The research provides a conceptual and theoretical appraisal of the Assessment of Facebook in managing Oriflame brand reputation and Crises. As Facebook creates a 24/7 world of collaboration and interactivity, it is still treated as a threat rather than a...
