1. A CRITICAL STUDY ON THE MARKETING OF LIBRARY SERVICES IN ACADEMIC LIBRARIES IN NIGERIA
Background to the Study
Libraries are a country's knowledge and information basis. A library gathers, organizes, and makes information resources available to people of various ages, backgrounds, and interests. According to Islam (2004), a library is...
2. MARKETING OF LIBRARY PRODUCTS AND SERVICES AND ITS CHALLENGES TO PROFESSIONALS
Background of the study
Academic libraries are transforming in the new information age as a result of quickly changing media technologies, increased user tastes and expectations, competition from other information sources such as the internet, and shrin...
3. THE ROLE OF PROFESSIONALS IN MARKETING LIBRARY PRODUCTS IN ACADEMIC LIBRARIES IN RIVERS STATE
ABSTRACT
The aim of this study is to examine the role of professionals in marketing library products in academic libraries using selected university libraries in Rivers State as case study. Three (3) university libraries were selected in Rivers State...
