1. A SURVEY ON THE CHALLENGES FACING SMALL AND MEDIUM ENTERPRISES IN NIGERIA
BACKGROUND OF THE STUDY
Small and medium scale enterprises (SMEs) are largely viewed as the engine wire of any nation’s economic growth and they are regarded as justifiable means that propel development globally. SMEs are labour intensive; as much...
2. FRANCHISING AS A CORPORATE STRATEGY FOR INCREASING ORGANIZATIONAL PROFITABILITY
Abstract
This study is aimed at investigating franchising as a corporate strategy for increasing organizational profitability. The study focused on British American Tobacco (Nig) Ltd Zaria (BAT). The study used primary data collected with the use of questionnaire d...
3. MODE OF ENTRY OF MULTINATIONAL CORPORATIONS AND THEIR PERFORMANCE IN NIGERIA
ABSTRACT
This study investigates the mode of entry of Multinational Corporation and their performance in Nigerian market. Research on the entry mode of multinational companies (MNCs) to Nigerian market has been one of the major topics in the international business, and...
4. THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL
INTODUCTION
The Hotel Industry is primarily a service industry providing a wide range of services ranging from the provision of accommodation, food and beverage to the provision of entertainment, sport and other leisure facilities, to travelers and tourists.
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